ABOUT
Finance is my background. Business is what interests me.
I’ve spent much of my career working alongside CEOs and leadership teams solving business problems. I trained as an accountant and later, deliberately left the work space to immerse myself and complete an 2 year full-time MBA, but I’ve always been more interested in what sits behind the numbers.
Why is that happening?
Where is value being created?
What’s getting in the way?
What could we do differently?
I sit on the Advertising IPA Finance Committee and I am a Non-Executive Director of Loxada, a cyber security business.
Commercial. International. Inquisitive.
I’ve worked across a wide range of creative, technology and professional-services businesses. This includes creative, content, social, media, SaaS, activation, shopper/retail, music & entertainment. I’ve worked with businesses at very different stages of their development — from smaller operations of 5 people to global organisations with 4,000+ people.
NA · EMEA · APAC · INDIA
I’ve worked across transformation, operating-model change, M&A and finance leadership.
The future
I’m fascinated by what AI and better data will do to finance. As technology makes information easier to obtain, I believe something else becomes more valuable: Judgement.
Knowing which question to ask.
Understanding what matters.
And deciding what to do next.
That’s the part of being a CFO I’ve always enjoyed most.